Bestseller
The next best thing to going full commando.
You get the clean, barely-there feeling of
commando without risking chafing, sweat, or an accidental brush with a zipper
that ends your confidence for the day.
Hides what's shouldn't show, enhance what should. Every seam is designed to make you look the best. This is underwear that feels like a sin disguised as science.
Bestseller
Yes, plural. You’ll see why.
I’m Swedish, which means I care deeply about quality, fit, and judging people silently.
I’ve spent my career building brands for the rich, the famous, and the tragically tasteless while wearing underwear that lost its fit before lunch. Why was everything in my drawer either sad, saggy, or shitty quality?
So I did what any creatively frustrated Swede would do: I started my own damn brand. But not alone.
Behind every man is a smarter woman making it all better. She’s the one who actually came up with the name, the logo, and 90% of the good ideas.
We built B Hammock from countless debates about fabric, fit, and my emotional trauma from cheap briefs.
Smarter fabric. Better fit. Fewer regrets. And yes—my wife insisted we add that line, because she’s right. Again.
Now let’s go make some memories.