Bestseller
Every seam is designed to make you look the best. Spun from Tencel, our underwear breathes when things get heated, stays fresh when you don’t, and don't loose its fit.
Precision in proportion, mastery in motion. Not too tight. Never loose. Underwear that feels like a sin disguised as science.
Bestseller
Yes, plural. You’ll see why.
I’m Swedish, which means I care deeply about quality, fit, and judging people silently.
I’ve spent my career building brands for the rich, the famous, and the tragically tasteless while wearing underwear that lost its fit before lunch. Why was everything in my drawer either sad, saggy, or shitty quality?
So I did what any creatively frustrated Swede would do: I started my own damn brand.
Enter my wife.
Behind every man is a smarter woman making it all better. She’s the one who actually came up with the name, the logo, and 90% of the good ideas.
She refined the vision and shorten my 37-page manifesto about why not use cotton or bamboo.
We built B Hammock from countless debates about fabric, fit, and my emotional trauma from cheap briefs.
Smarter fabric. Better fit. Fewer regrets. And yes—my wife insisted we add that line, because she’s right. Again.
Now let’s go make some memories.