NOT YOUR AVERAGE UNDERWEAR.
While other underwear brands are busy whispering sweet nothings about lace trims and shaping panels, we’re over here doing our own thing. Because we know good confidence is better than a thigh gap.
Life’s too short for sliding up fabric, loud labels on waistbands, or brands telling you how to behave. Do You.
When you’re comfortable where it counts, everything else falls in line.
LAUNCH 6.01.25
LAUNCH 6.01.25
CONFIDENCE STARTS UNDER YOUR PANTS.
This is underwear that handles real life, whether you’re acing a date night, surviving endless meetings, or grinding through the city jungle. We’re the fresh wink in a sea of sameness so let’s give a firm goodbye to boring briefs.
DO YOU WANT TO BE ONE OF THE FIRST?
We believe your downstairs deserves more than sad cotton blends and broken promises. And do it before your friends pretend they found us first.
OUR FIRST MODELS LAUNCH ON 6.01.25
Sleek, fitted, unapologetically confident briefs designed for second base ambitions. Premium, breathable fabric that feels like a damn celebration and a fit that says “I was made for this”
The A Game is built for when the dress pants come off and the real fun begins. When the lights dim and things heat up, and you don’t want to be caught in forgettable underwear.
Zero awkwardness and maximum swagger. The A Game is here to create memories.
THE A GAME
Introducing the pair designed to outlast the stiff chairs, the never ending meetings, and whatever “chef’s special” they’re slinging at noon.
Front drip cover for those “ohno” moments after mystery mayo hits wrong. Odor-protective fabric where needed — because feisty clouds happen when you’re parked for hours. Breathable, stretchy confidence for when your soul quietly dies inside.
More room, more privacy, and more comfort. The Jury Duty wins every time.
THE JURY DUTY
Sleek, solid underwear built for guys who know how to pull their pants up—and their lives together. Just like our hero Stallone. He had $100 and a dream. He wrote Rocky and punched his way into legend.
The Underdog brief is built for Rocky’s everywhere. These undies define reliability and knows the value of staying consistent.
The Underdog hides what shouldn’t show, and highlights what should.